By Retail Hero on 3/25/2014
Making improvements to how your business operates from day to day becomes a million times easier when you have a detailed customer database at your fingertips. The data that it contains can be used in a variety of different ways to either directly reach out to customers, or to alter a specific aspect of your business in order to better serve your customers' needs. There really is no limit to what that sort of big data can do, in tandem with Dynamic RMS, to increase overall customer loyalty. Here are a few of the best ways you can put your customer database to work for you once you've managed to fill it with information.

Customized Email Marketing Campaigns for Your Customers A great way to take advantage of all that data is to use it to form the basis of a customized email marketing campaign targeted toward your most active and loyal customers. Your database will provide the essential information required for doing this the right way by sending customers only the most relevant product updates and features....
By Retail Hero on 3/20/2014
Customer loyalty generally all boils down to one thing: trust. If a customer can trust you, then he or she is more likely to purchase from you again, once the need arises. You might be wondering how to build that trust. Aside from providing excellent service, offering a customer loyalty program is one of the best things you can do. You don't have to worry about this type of program taking up a lot of your resources, as it can easily be managed through Dynamic RMS. Let's take a look at your options for creating a great loyalty program.

Start Simple: Give Them Points to Collect If you feel overwhelmed about the idea of a loyalty program, then take a step back and have a look at the easiest strategy. You can offer your customers collectible points. Here you have a few options to choose from. Depending on your particular type of business, some points programs might work better than others. You could, for example, allow your customers to gather points according to the amount they spend. Alternatively, you could...
By Retail Hero on 3/15/2014
One of the best and most popular ways for businesses to retain customer loyalty is through the vaunted loyalty program. An institution in retailer circles, the loyalty program has been devised to demonstrate appreciation to a brand's customers. The success of any good loyalty program is determined by its value, as in how valuable the rewards and perks for customers are. Your efforts in Dynamic RMS can only go so far, but without a well-functioning loyalty program, you may have trouble retaining your all-important customers. Here are some of the most effective loyalty programs out there.

My Starbucks Rewards Can't Be Beat People already enjoy their coffee, so Starbucks naturally takes this innate enjoyment of caffeine and sweetens the deal to unbeatable proportions. Customers are able to earn stars by paying with their registered cards; after just 12 earned stars, customers are able to buy any food or drink item they want (provided they have a gold card and not just a regular one). This program rewards customers...
By Retail Hero on 3/10/2014
While we all know that there's no such thing as a free lunch, loyalty programs such as the humble punch card have created loyal customers out of hungry lunchtime walk-ins for years. Customers know that they have to spend money to save money at a business, but knowing that a business is willing to give back in the form of discounts, giveaways or loyalty program points is generally all it takes to make a customer want to come back to your business. If you're thinking of creating a loyalty program for your business, you need to consider which type of loyalty program suits your business best - your average sandwich and coffee shop isn't going to want the same loyalty program as the nearby auto repair shop. Will a discount on every purchase suit your average customer? Does your everyday customer want a giveaway? Or will points towards free items entice them to come back? Let's review these three customer loyalty program ideas and how they can help your business.

Discounts - Will Half Off Keep Them Coming Back?...
By Retail Hero on 3/1/2014
Social media was started with person-to-person contact in mind, but over the years, businesses have found themselves on every platform created and found ways to make the medium work for them. Social media helps businesses find new customers and showcase new items for sale, and it helps customers get in touch with the business and other customers directly and quickly. Even small retail businesses are reaping the rewards of having a Facebook, Twitter, YouTube or Google+ account online - and now, visual social media giant Pinterest is proving a profitable choice for retailers wanting more people to see what they have to offer online. Here’s how you can use Pinterest to effectively market your retail brand in a way that gets results.

If we look from that perspective, it will become obvious that an eCommerce store is a must for any brick-and-mortar retailer. Even if it doesn’t make much money, it is and incredible marketing tool. But it could also make money – as it does for many traditional retailers, even the smallest ones. But once you have an eCommerce store, your natural next step is to the social media.

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