By Retail Hero on
In this modern era, social media is one of the most dominant forms of communication as virtually everyone is connected through Facebook, Twitter, LinkedIn, Instagram and other platforms. With the vast majority of the population carrying an internet-connected mobile device, social networks allow retail businesses a unique opportunity to engage consumers on a more personal level. Let's take a quick look at why engaging your customers – both current and future – via social media networks is critical to the success of your loyalty program.
Going Above and Beyond Loyalty Programs
As you already know, retailers face two significant challenges: attracting individuals to enter the shop to make a purchase, and then retaining those customers to ensure they return to the store on a regular basis. A loyalty program is a great first step in ensuring that you build repeat business, as these customers will be encouraged to shop to build points, earn rewards and leverage loyalty discounts. However, once you have these...