By Retail Hero on
Are you looking for "outside the box" ways to improve your customer loyalty and retention? If so, you may want to consider spending some time better engaging your team in order to help them build a positive emotional bond with your business and brand. In today's blog post we'll take a look at a few reasons why employee engagement plays a major role in customer loyalty through higher morale, better customer service and lower turnover.
An Engaged Employee is Your Best Brand Advocate
Whether you operate online, offline or both, you're likely aware of the power of social media and how quickly a positive or negative sentiment can affect a brand. Engaging your employees is an excellent way to transform them into brand advocates who will be quick to share news, sales and other relevant information in order to draw in new business and increase the loyalty of your current customers. Engaged employees take the initiative to tout just how great your products and brand are because they feel like stakeholders in your...