Growing competition among various retailers leads to constant searching for ways to win the business. Various customer loyalty programs intend to bring the customer back to the store.
Recognizing this constant and growing demand, Retail Hero pays lot of attention to what retailers do to retain and increase the customer loyalty. Some traditional loyalty programs, such as collecting and redeeming point (see Hero Points) are now a must at any retail location. However, some retailers go one step further with following the newest industry trends.
One of the newest trends in retail customer loyalty is named coupons disguised as personal checks, redeemable at the store location for a discount. As the trend gains momentum, Retail Hero has developed and released its newest customer loyalty add-on for Dynamics RMS called Happy Checks.
The advantage of such a program that through constant first class mail communication and tangible incentives with expiration dates, the retailer now entices the customer to come to the store more often.
With Happy Checks, the customer collects points according to a flexible schedule which retail defines (such as possibility of different number of points for different product categories, with various types of exceptions). The retailer also defines redemption thresholds, i.e. the minimum number of points the customer must have to receive the check, and also the check nominal value.
Once per week or so, the retailer performs the "check run" in which all eligible collected points are converted into printed "personal checks" (i.e. 
coupons) printed on a pre-printed forms, which are then put into window envelopes and mailed to the customers. As the checks have "Valid Through" date, that entices the customer to come to the store and redeem the "happy check" before it expires.
When the customer shows up at the store, he or she brings along the checks they received in mail (say, 3 checks by $5 each). At the till, these checks are simply scanned by a barcode scanner and entered as a dollar-value discount into the transaction (in our case, $15 off).
Of course, the system records all issued and redeemed checks and will not allow using unissued number or to scan one check twice.
The system also comes with full reporting on customer history, issued and redeemed checks etc.
Another great advantage that this loyalty program is fully RMS HQ-enabled, i.e. it can be used in a multi-location chain with checks printed at HQ or locally at the store and redeemed at each chain location!
Download a fully functional demo version of the program form http://www.RMSExperts.com
Please inquire with Retail Hero about demo version and pricing for this exciting new add-on for Dynamics RMS.